Maison Lab is a renowned outlet webshop that focuses on high-end fashion brands and tailor-made advice. After the great success, they decided after only four years to take the plunge from being an online-only store to a physical store in Hasselt’s Demerstraat. For this, the owners felt that a rebranding was in order. Maison Lab is a family business of the Labyed family, a sparkling dynamic between the personalities of the brother and sisters. We have translated this symbiosis into the corporate identity, including website, communication, and various packaging featuring the dynamic pattern. The pattern allows for a dynamic way for communicating digitally as well as printed

Client: Maison Lab
Service: Branding
Industry: Fashion