Career in Art is an exchange program that brings international experiences to high school students. Students travel to another host country three times per year, where they will be assigned guest families and weekly planning. This way, they learn the country’s culture and become part of a creative network that extends beyond their home environments. For the corporate identity, we chose to work with a visual, structured line-grid system. This system works well through all the implementations and communications that have to be done by school boards of six schools, which co-organize this together—extending the cut-off type from the logo through the columns of each paragraph functions well for titles and headings.

Client: Career in Art
Service: Branding
Industry: Education