Chin Chin Club is, besides one of the liveliest and popular nightclubs in Amsterdam, also a restaurant, a karaoke bar, an event venue, and a festival. We wanted to give them a fresh identity that mirrored the energetic vibe and the excellence of the food and service. 

We took the infamous lucky cat, the club’s mascot. We turned it into an identity with the same structure every time but unlimited bold and contrasting color possibilities. Familiar,  yet surprising. 

We didn’t tie Chin Chin Club to a specific color palette but gave them the freedom to adjust it to the mood and genre of the event, allowing them to take their identity to new extremes. 

Client: Mooiedingen BV
Service: Branding
Industry: Nightlife